http://www.siliconvalley.com/ci_17718564?source=most_viewed&nclick_check=1
This article describes the efforts of two brothers to give money to the Red Cross using an online campaign. So far, they have raised nearly $1 million to be donated to the Red Cross.
The rise of donating online could be attributed to Barack Obama’s campaign to become the president of the U.S. In 2008, Obama used social media, websites, e-mail and SMS as a means to raise money for his campaign. Since then, we have seen mass campaigns supported by thousands of people using the same platform the Obama campaign used.
The same platform was used after the earthquake in Haiti a year ago, in which cell phone subscribers could text message a certain number in order to donate $10 to the Red Cross. The same thing is being done in Japan as we speak.
What this article summarizes is the efforts of Marcus and Andrew Ogawa to raise money for the relief fund in Japan. These two men have been involved in numerous Internet campaigns in the past few years to raise money for certain causes. This is just another interesting story on how they are using their time and energy to help others in need.
As of lately I have seen an increase in advertisements and support on high traffic websites for victims of natural disasters. The Red Cross has been Capitalizing on this and are now raising more than ever. Social media again proved to be a powerful tool and is actually coming out as a great help for disasters.
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